It's Dark. Darker than a black thing, in a dark room, at midnight. I personally use it for tribal, yeah, I know y'all hate to do it, but when you have to, one pass. BLACK!!!!!!!!!!!!!!!! This is THE DEFINITIVE BLACK tattoo ink. If you want proof, simply pick up a bottle of Infinity Pro and compare it to any other competitor's ink of the same color. You'll immediately feel the difference in the weight; Infinity Pro is heavier because it has greater pigment dispersion. That means that drop for drop you're getting more rich color and less filler. You'll also see less separation with Infinity Pro than with most of our competitors. The Infinity Pro Series formula contains a surfactant that bonds with the raw pigment better, making these colors easier to blend so you can achieve virtually any tone you need. The Infinity Pro Color Series - the ultimate tattoo pigment.